Web Analytics

Web analytics is the process of collecting, analyzing, and reporting data on website usage to understand and optimize how people interact with a site.

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Search Engine Marketing

Search engine marketing (SEM) is a digital marketing strategy that promotes websites by increasing their visibility on search engine results pages (SERPs) through paid advertising.

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Social Media Marketing

Social media marketing is the use of social media platforms to connect with an audience, build a brand, and increase sales through activities like posting content, engaging with users, and running targeted ads.

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Seo

SEO, or search engine optimization, is the practice of increasing a website's visibility in organic (non-paid) search engine results by optimizing its content and technical aspects.

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Ecommerce Selling

Ecommerce selling is the process of selling products or services online through a virtual storefront, and it can be done through platforms like Shopify or Amazon, on social media, or with a custom website.

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Website Basics

Website basics include understanding the core components like HTML, CSS, and JavaScript (which structure, style, and add interactivity) and the underlying infrastructure of a domain name and web hosting.

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